Outstanding examples of architectural signage
by Frank van Leersum. Average Reading Time: about 4 minutes.
In this article I will show the relationship between architecture and graphic design. In fact, surprisingly few architects use typographical elements in their design. For this overview of projects that do make good use of lettering, I’ve probably browsed through more than thousand Architectural Designs. Below you’ll find ten buildings on integrated architectual lettering and signage.
I can only guess about the reason why architects make so little use of typhographical elements on their buildings. The main reason will be that the building design doesn’t need it. Most buildings can make their function clear without the use of signage on the façade. As you will find on the buildings listed below, architects used the signage to show the name of the building to the world; there is no building to be found with its function printed on it. The function is supposed to be clear.
A famous architect once stated: ‘form follows function’. That’s why you know what the particular function of a building is. Architects follow their mantra.
Café de Unie (The Union), Rotterdam, The Netherlands
One of the first uses of typographic lettering in architecture is the façade of the café ‘De Unie’. This building was completed in 1925, and has the looks of a Mondriaan painting. From the outside the building looks very much like the front cover of the design magazine ‘De Stijl’ (The Style). This similarity is no coincidence; the architect was a member of the Style movement. Members from various disciplines, like architects, graphic designers and interior designers had a strong influence on each other.

You can find this building near Rotterdam central station. It was destroyed during the second world war and has been rebuild in 1985, 500 meters from its original place.
Bauhaus, Dessau, Germany
At art school, everyone learns about Walter Gropius and his Bauhaus movement. The Bauhaus has been very influential in architecture and other disciplines of art. This modernist building was build in 1926 and has a beautiful lettering on its front façade.
Seattle Art Museum, U.S.A.
In 1991, Pritzker Prize winner Robert Venturi designed the Seattle art museum. To make sure no other use will ever be made of the building, ‘Seattle Art Museum’ has been carved into the front façade.

Minnaert building, Utrecht University, The Netherlands
The Minnaert building on the campus of Utrecht University has been named after the Belgian astronomer Marcel Minnaert. The architectural firm Neutelings Rietdijk has made very original use of huge letters to give the building its name. The columns that carry the upper levels are integrated within the letters.
Library of Alexandria, Egypt
Snøhetta is a Norwegian architectural firm with a very beautiful website. The buildings they design are fine too. Take for example the library in Alexandria, a huge cylinder covered with concrete plating. On those plates you can see all kinds of typographical elements in non western languages, mostly hieroglyphs.
Terror Háza múzeum / House of Terror museum
House of Terror is a museum located at Andrássy út 60 in Budapest, Hungary. Designed by architects János Sándor and Kálmán Újszászy.
The reconstruction turned the exterior of the building into somewhat of a monument; the black exterior structure (consisting of the decorative entablature, the blade walls, and the granite sidewalk) provides a frame for the museum, making it stand out in sharp contrast to the other buildings on Andrássy Avenue. Wikipedia.
City Museum Melbourne, Australia
Designed by Garry Emery, Mark Janetzki and Ben Kluger for the City Museum Melbourne. This large folded monumental sign draws the attention to the museum and gives direction to the entrance.
Eureka Tower Carpark
Also designed by the Emery Studio Melbourne, big painted letters on the walls and floor, looking directly the letters are distored but standing in a right position the letters can be read perfectly. Fabulously done artwork by Axel Peemoeller.
LAX
One of the large LAX signs that greet visitors to Los Angeles International Airport. This sign is at the Century Boulevard entrance to the airport.
Art school made me do this
A fun project by Rutger de vries (Perongeluk) who used this old building to express his design ideas. It was doomed to demolition, the former nursing home in Utrecht (The Netherlands). After the elderly residents had been relocated, it had served as a student residence for another six years, but now it stood empty. Rutger de Vries says: “My work is transitory in nature; in fact I prefer to present it in places that have almost ceased to exist, where it can contrast with the setting”.
You.
Can you name a building where the designer made good use of typographic elements? Let me know by adding a comment!
This is a guest post by Frank van Leersum, a Dutch student architecture who likes to write about architecture and books. Visit his Dutch weblog Aureon or follow him on twitter.









Sander Baumann
Great guest article Frank — Thank you!
Vladimir Carrer
One word — Lovely!
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Examples of architectural signage
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wow, some very interesting ideas here, thanks for sharing with us!
Beppone
Fantastic… nice
My preferred one is Carpark, very smart.
Thanks
Sander Baumann
Thanks for your comments, appreciated!
Totally agree with you Beppone — the Carpark is done fantastic, I believe designing this is one thing, but getting it on the wall is another, combined just a fabulous job!
Nick Rinylo
No British examples? The Terror museum is classic..
loswl
Very cool inspirational shots, great designs
)
Sander Baumann
Nick Rinylo — Here you go for some British inspiration.
City and Islington College London
Thanks all for commenting
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Jann Mirchandani
I agree. Wonderful photos and outstanding applications. My favs are the Horror Museum and the carpark — which I think should be made mandatory for signage here in the states!! I hate those things. With this kind of fun, functional signage I might just go to visit!
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Hayley Branston
Some great examples here, maybe inspiration for future projects, but I am not so sure about the Eureka Carpark. I agree that it is an amazing concept and it does look very cool (I believe it has even won awards), but I would question whether or not it is actually practical. I would guess it is only legible from a small number of view points and would be easily obstructed, especially when the car park is busy. I would love to actually go to the Carpark and test it out.
squareart
I loved this collection, especially loved “Eureka Tower Carpark”, how cute and clever is that?
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Steve - eightyone design
Love the Minnaert building and the Terror Háza múzeum — both very clever!
Pao Navarro
Have you seen renderings of the Edmonton Clinic in Alberta, Canada? I do believe it’s either under construction. you can see a rough drawing here: http://forum.skyscraperpage.com/showpost.php?s=793bfb3472b6355a1eafb6a9cc3188ec&p=3087848&postcount=5
Sander Baumann
Hi Pao, thanks for sharing the rendering image. The building seems to have a great look and feel, looking forward seeing the final results. At this page you can find more information http://www.edmontonclinic.ca/architecture.cfm
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Luke @ heathrow parking
My favorite is the simplest of all of those which you listed, and that is the letter “up” one for the car park. A really ingenious idea, I have always been a fan of optical illusions!
siddhant
great!!!…amazing!!!…well written and very insightful article…I am an architect and want to work on signages…do you know any univesity which might be offering some kind of course in signages..
Hayley Branston
Hackney Empire is another to add to the list. Good mix of old and new.
Jaimie @QualitySign
Such fantastic inspiration to bring art to everyday life.
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sanjay
awsome ideas ‚nice creativity .
Julian Wiedemann
Awesome article — good inspiration.
I’d suggest the Wales Millennium Centre in Cardiff,
nice opera house, even nicer typography!
http://alvinluo.me/wp-content/uploads/2009/11/Wales-Millennium-Centre.jpg
Sander Baumann
Thanks Julian Wiedemann — great suggestion. Found this interview with the architect Jonathan Adams interesting. http://youtu.be/rsLCOODJA50
Although it seems that the typeface used in the architecture is not consistent with the corporate identity.
Joyce Miller
Frank,
I loved your article! I see there are some mixed reviews on the “Eureka Tower Carpark,” but I thought that was really creative. I guess you would just have to see it in person to see how practical it is.
Our company does the same type of work with themed environments, wayfinding, and placemaking. Check out our website! Here’s a link http://www.focusegd.com/
Thanks for the great post.
Joyce
Custom Sign Seattle - Rani
Now that is some really very inspirational signage!