Sander Baumann

Founder and CEO of /designworkplan wayfinding design studio in Amsterdam.

Sander Baumann (1973)

Sander studied musicology for a career in (dance) music. After his study Sander started organizing dance/house parties in and around Amsterdam. From the nightlife scene Sander learned how to organize, promote and design experiences. Our events had a unique character from diner on the dance floor to dancing until dawn. From there on Sander moved to work at the family signage producing company. After learning everything about typography, materials and doing many many sign-projects. It was time to evolve into the next phase. designworkplan was born out of curiosity and love for creating experiences.

In 2008 Sander started writing about his passions in design, typography, wayfinding, human interaction and experiences. Soon after the blog started it was internationally picked up. From there the blog took Sander around the world ranging from speaking at conferences, organizing events and more. Sander served at the SEGD Board for a few years defining the strategy for the organization.


Nowadays designworkplan is a fully operating wayfinding design studio. A small team of highly skilled professionals operating in the field of wayfinding. Our studio works in developing ideas, creating strategy and designing wayfinding schemes.

Our work is mainly focused on healthcare, universities and city wayfinding. Each of these work areas seem different, but in our wayfinding approach they share common issues; we love creating seamless experiences for people to find their way in the built environment.

How we work

We work in multidisciplinary teams, teach and speak about everything wayfinding related. Based on the project requirements a team is composed based around skills. A flexible way to of working to ensure high quality end results. We work in design-sprints and consult stakeholders in workshop settings.

You are invited and welcome to stop by at our studio and learn more about our proces.

Sander Baumann

Sander Baumann is a multidisciplinary thinker and designer.