Airport Signage: Photo inspiration
Airport signs & wayfinding systems are guides to show visitors the way. From finding the toilets, gates, tranfsers or even the coffee corner, signs are needed to show the way. Airport signage design is not a easy task and creating a wayfinding system in a airport which will have to guide thousands of visitors takes a in-dept case study of the visual environment, travellers stream, detailed prints of the building and much more. In this photo showcase I’ve collected images of Airport Signage from cities all over the world, using the photo website flickr.
Seattle Airport Signage
Airport Signage Design
When designing signage for a Airport or a other public building you have to take a good notice of the visual surroundings the signage will be placed in. The backgound colors of walls and windows, the amount daylight let in the building, the lighting and more environmental elements are important when designing signage for a aiport. In a visual crowed environment it is important that signage design stands out to its background, for a maximum effect. Use a color system with not to many variations and be consistant with the color usage. Think about using illumnated signs to enhanche the readability of the signage and always use mockups of the signs to test if the signage is working in the visual surroundings.
Color, typography design and use of pictograms
Design high contrast signs to ensure good readability and legibilty of the signage. Colors that work well are a dark background with a light colored text and pictograms. For example a black background with white illuminated lettering will ensure a high contrast which has a good readability from a distance. Other commen color combinations are a yellow background with black lettering. For typography use a sans type like FF Info by Erik Spiekermann or Frutiger by Adrian Frutiger. Use a font that have a high x-height which will increase the legibility of the signs. Use only one font in all visual communication levels of the airport signage. For international airports it is vital to use symbols to indicate the facilities in and around the airport, always strengthen the symbol with written text in the native language and perforably in English language. This will ensure that most of the visitors can read the signs.
Arrow design
Arrows are one of the most important design features of a wayfinding system for airports, with a pointing arrow you will be able to guide visitors to their destination. Choosing a arrow within a design can make or break the design, don’t over due the arrow but gently incorporate the arrow into the sign in balance with type. Recently I’ve released a arrow collection to use in a design. Download the 56 free arrows as a Illustrator vector file here.
Sign design using a grid
Always use a grid to design Signage & wayfinding systems in order to maintain balance and flexibility in the design. In a future article I will go in dept by explaining how to design signage using a grid.
Inspiration: Personal favourites
Below you will find a showcase of my personal 5 favourite airport signage designs. High contrast illuminated signs, using clear lettering.
Singapore Terminal 3 airport signage
Copenhagen airport signage
Schiphol Amsterdam, Signage

Photo Courtesy: Martijn van Exel, visit his website Schaaltreinen.
Melbourne Australia, Airport Signage
Portland International Airport Signage
More Airport Signs Inspiration
Below a showcase of 19 more photos of airport signage design.
Frankfurt International Airport
Munich Airport Signage
Zürich airport signage
Warsaw Airport Signage
Singapore airport signage
Ataturk Airport - International Terminal
Oporto’s new airport signage
Zürich basic signage
Berlin, Schönefeld Airport signage
Newark International Airport
Paris - CDG Airport Terminal 2 Signage
Malaysia’s KLIA airport
Madrid Airport Signage
Doha, Qatar
Thai airport signage
Dubai airport signage
Oaxaca City Airport
Incheon International Airport
Bengaluru International Airport Signage
Other information & related resources
Bureau Mijksenaar has been proven to be a world leader in airport signage design, Paul Mijksenaar has designed airport signs for John F. Kennedy, Newark and LaGuardia, Sardinia’s Italy and Schiphol. His designs can be marked as clear high contrast signs. At Mijksenaars website you can find more detailed information about these projects.
- Personal tips and information about airport signage design by Paul Mijksenaar
- A case study by Jenny Reising at Signweb about Schiphol Airport signage.
- MetaDesign created the signage system for Dusseldorf Aiport, in this detailed PDF you can find various information about the design.
- A case study in comparing typefaces for airport signs by Robert Waller. This study combined three research methodologies to inform the choice of a typeface for signs at London’s Heathrow Airport, see this website for more information.
Comming up
Next article will be a design tutorial how to design airport signage, stay updated for more free design articles, subscribe to the RSS feed.
Share your thoughts
I’m curious to know which of the above mentioned airport signage designs you like the best? Please leave a comment in the comment fields below. Thank you!

























87 Responses to “Airport Signage: Photo inspiration”
Knowtebook.com
September 23rd, 2008
Awesome! Thank you very much. Looks like you spend a lot of time for this.
1.
Sander Baumann

September 23rd, 2008
Hi Sebastian - Thank you for your comment, appreciated. I enjoyed creating this post very much, to gather & compile this inspiration source as reference work for airport signage was just fun to do.
2.
Vincent
September 23rd, 2008
Nice post Sander, great subject as always.
I noticed how most of the signage is Bright on Black, Schiphol is one of the few exceptions. Funny how that works, most printing and web is the otherway around. I love the edgy look of the Singapore signage.
Can’t for the tutorial!
3.
johno
September 23rd, 2008
A great collection. Looking forward to that article on signage and the grid.
4.
cyhung
September 23rd, 2008
very cool collection. looking forward to the article.
as i travel quite often, signage is of interest to me.
no one wants to be the lost traveler. :)
5.
Jacob Cass
September 24th, 2008
Wow, a very detailed post. Looks like you spent ages on this, kudos. I know where to come back to if I ever need to do signage work.
6.
Sander Baumann

September 24th, 2008
Hi Vincent - Thank you for your comment, appreciated. Most of the airport signage designers indeed has a black background with white lettering. In a visual crowed environment this will attract the visitors attention more than the other way around. At schiphol Mijksenaar used yellow with black lettering for primarily routing, for secondarily routing they used a blue/white and a black/white lettering. The signs combined will achieve a high profile guidance throughout the airport.
Hi Johno - Thank you for stopping by! I’ll let you know when the article about signage design is up and running. Good luck with iLT.
Hi cyhung - Welcome here at DWP, thank you for your comment. I love to hear from you which color combination you think works the best for Airport Signage. Thank you in advance.
Hi Jacob Cass - Thanks very much for your comment, appreciated. Good luck with JCD.
7.
Rob Hofker
September 24th, 2008
What really struck me as odd is that despite all differences, sometimes subtle, sometimes not, the arrows are basically all the same design. A square corner on a stick. Funny!
8.
Marshall
September 24th, 2008
I’d be interested to hear anyone’s experiences with the signage at Toronto’s new Terminal 1. Personally, I find it the most confusing I’ve experienced. There seems to be no uniformity about the meaning of the various arrows, and this, combined with somewhat odd sign placement has had me wandering as if a lost foreigner (I’m not) more than once. This is a brand new and expensive facility, and I really wonder how they could have gotten this one so wrong.
Vancouver (YVR) airport, by contrast is one of the best — in signage and practically everything else. One has only to arrive here after a long international flight to experience the thought that went into passenger comfort. A light and airy rainforest awaits between your gate and customs.. a real de-stresser.
9.
Vincent
September 24th, 2008
@7:
Now you mention it, the bright on black makes sense, attracts more in a crowded environment.
Btw, your links to Mijksenaar and Signweb contain a “br”. Error!
10.
Sander Spek
September 24th, 2008
I’m not a sign designer, but I find the sign from Schiphol (Amsterdam) somewhat bad. It just looks to cluttered, especially compared to the other examples. On the other hand, I’ve used them, and I never got lost there.
The Portland photo also confuses me. Are Ticketing and Baggage Claim also straight, like All Gates? Or are they right here on this spot? Or maybe even to the right? I assume they are in the same direction as All Gates, but in that case they should be grouped. (E.g. by a line separator, or by more blank space between them and the item to the right.)
But all in all a nice overview.
One last remark, if you’re designing signage and want a to use a different font, maybe consider Router from Jeremy Mickel (via Village, http://www.vllg.com/Incubator/Router/mudTyper+Weights/) I have never seen it in real life I think, but it surely looks nice in the specimen. (Only the bold looks a bit too playful to my taste.) I wish I was a sign designer, just to have an excuse to buy it. Moreover, I think Kris Sowersby’s National (also via Village, http://www.vllg.com/KLIM/National/mudTyper+Weights/) would also look great for signage.
But again, I’m no sign designer, so take these recommendations with caution.
11.
el norberto
September 24th, 2008
Congratulations !!! send me newsletters
From Mexico
12.
Erik
September 24th, 2008
Great post Sander! I snapped some pics a few months ago in Copenhagen too. My personal favourite is, still, CDG. Perfect in it’s simplicity and I’m loving the colourscheme.
13.
Sander Baumann

September 24th, 2008
Hi Rob Hofker - Thank you for your comment, indeed many of the arrows look alike. I’ve released a package of 56 different arrow to use in designs, see here for more information.
Many of the signage symbols have been taken from the Aiga Symbol Signs (where you can find the arrow as specified in the designs).
Hi Marshall - Thanks very much for your comment, appreciated. I found a image for the Toronto Terminal 1 signage, I can’t really tell how the wayifinding is at the airport, so can’t give you an answer at this time. Maby with some more images we could evaluate the signage system.
Toronto Terminal 1

Vancouver (YVR) airport

Thanks Vincent - for your comment, this color combination works only when a lot of daylight can enter the building. For instance in Schiphol there is not much daylight, a lighter color background will attract more (Yellow & Black). So the color combination depends on the environment. Thank you for sending the email!
He Sander Spek - Thanks very much for your comment! Long time no see, hope everything is fine. I believe Schiphol works good because of its design and its quantity, at almost every 50 metres is a big sign with primairly information. I believe the color combination at Schiphol works better than a dark background with white lettering, because of the low ceiling and the limited amount of daylight available in the building. Good remark about the Portland signage, thanks for the mention of the fonts, I will definitely take a look at them.
Hi el norberto - I don’t send out newsletters, but you could subscribe to the free RSS Feed.
Thanks Erik - Thanks for your comment and the support at Fontanel!
14.
Sander Spek
September 24th, 2008
Yes, everything is fine. I’m happy to see that you are blogging again too!
You must be right about the Schiphol signage, it never bothered me in real life, and also after clicking on the links you provided I like it better. I think I just dislike the sign you picked for your photo example. :)
15.
Sander Baumann

September 24th, 2008
LOL, thanks for the critic on the Schiphol photo
I found a better photo of Schiphol Airport Signage:
Thanks again!
16.
LaurenMarie - Creative Curio
September 24th, 2008
The most interesting part for me was the moon instead of a cross for First Aid in the Ataturk Airport. I remember reading about the Red Cross/Red Crescent on Logo Design Love a while back. Maybe for convention’s sake, though, they should have the cross, too?
Hehe, in terms of funny signage, I find restroom signs can be odd or interesting sometimes. In the Honolulu airport in Hawaii, they have Hawaiian print clothes and leis around their necks! Men’s, Women’s. Adds character, doesn’t it? Fun!
17.
Sander Baumann

September 25th, 2008
Hi LaurenMarie - Thanks for the detailed mention of the Red Cross issue. Ataturk Airport is in Istanbul a Muslim country where the use of the Red Cross is a Red Crescent. At the website of IFR the logo also has two symbols see also here. I don’t believe they will change this.
I simply love the toilet signage in Honolulu (it sends out a holiday spirit!) and manufactured using ADA compliant signage rules. Thanks again for the mention, good luck with creativecurio.
18.
Fubiz
September 25th, 2008
Beautiful pictures!
19.
Calvin
September 27th, 2008
hey, the ‘Hong Kong Airport Signage’ is wrong, the language is in Malay, only found in Malaysia and Indonesia, I think the airport is non other than Malaysia’s KLCC airport.
20.
Chris Blow
September 27th, 2008
I was in Denver and was surprised that some of the ugliest, most unusual signage I had ever seen was the most useful!
The wayfinding arrows actually bend around the signs (yes, they are 3D) making them absolutely unambiguous (and hideous).
Here’s a pic on my blog:
21.
Sander Baumann

September 28th, 2008
Hi Calvin - Thank you for the correction, Malay isn’t my strongest language
Hi Chris Blow - Thank you for adding the image to the post. The arrows indeed seems a bit odd and hardly a good giving direction. Also the chosen type face looks like Helvetica, which is not really the most readable type from a distance, as you can see the letter “C” will look like “O” from a fair distance and the letterspacing have to be increased because wil “AIM” you will not see the “I” because it’s too close to the “M”. Do you have some more images? Thanks again for sending this example.
22.
Li Rui
September 30th, 2008
Thank you for the post. Just wondering who designed Beijing Capital airport terminal 3 signage? I couldn’t find it. And love to have people’s opinion of the deign as well. Personally, I don’t really like it… it’s a bit boring and colour doesn’t match the architecture either.
23.
Jesse Smarty
October 1st, 2008
I’d like to make a correction to Chris Blow’s response above. The baggage claim sign with the curved arrows is actually located in LAX Terminal 7. I know this because I work for a wayfinding consultancy firm that is currently replacing these signs with an updated system. Be on the look out :)
24.
Sander Baumann

October 1st, 2008
Hi Lu Rui - Thank you for your comment. The architect is Foster + Partners, one of the largest archicture companies in the world. Here is a direct link to the project. Pff. you can spend hours at that website, they have designed so much beatiful buildings. I’m almost sure they also managed the signage & wayfinding system. But Beijing is not listed in this article.
I think you mean Singapore Changi International Airport, Terminal 3, which is designed by architect Woodhead. Also a superb company. I believe the black signage works well in the visual crowed environment. Thanks again for your comment.
Hi Jesse Smarty - Thanks very much for your update on the airport signage for Denver. Is it possible to send us a photo of the new installed signage. I love to see the design. Thank you in advance.
25.
Chris Blow
October 1st, 2008
Thanks for the correction Jesse, you are right that I took the picture in LA. It must’ve been a long flight!
26.
Chris Blow
October 2nd, 2008
I should also clarify that, in person, the LAX 3D arrows are superbly useful. I think the person who designed them should get a gold star.
Nothing like standing underneath a sign at a 4-hallway intersection, looking up, and seeing the arrows pointing straight down at you.
I wish there were 3d arrows in every airport.
27.
weno
October 3rd, 2008
i just came back from travelling and i was also thinking about the importance of design to locate yourself.
mainly with the icons… it’s an amazing subject. great post!
28.
Arijit
October 7th, 2008
Hi, great research indeed!
i think that pictogram (i mean icons) can come up as the most strong signage tool if they are made consistent all over.
i wonder in a short period of time, with hundreds of icons per directions (like http://www.designworkplan.com/uploads/arrow-symbols-icons.png) we will land up a debate as which one is the best.
do we really need so many variations?
29.
Sander Baumann

October 7th, 2008
Thanks Chris Blow - for explaining.
Thanks weno - for your comment, aprreciated!
Hi Arijit - thanks for your comment. I agree with you that symbols & icons are cross language, therefore one of the most powerful ways to display information. Regarding the arrows, I believe that with so many fonts available as many (hopefully less) arrows will be used to combine with that particular typeface. Thanks again for your comment, looking forward to a debate about arrow design.
30.
James Kurtz III
October 9th, 2008
Zurich. FTW.
31.
cyhung
October 9th, 2008
i personally find that yellow & black is one of the better combinations. blue is inherently a passive color. so i tend to see them used for secondary signage. many US airports use black bgd and white texts. i came to expect that now.
agree on use of symbols ONLY if they are already commonly used. some variations aren’t a problem for me. but i do have some trouble with signs that are reduced to just symbols and arrows.
32.
Sander Baumann

October 9th, 2008
Thanks James - for your input, appreciated. I aree with you that Zurcich is a great designed airport signage. Both in color, choose of type and symbols and overall signage design that works well together.
Hi cyhung - Thanks for your comment, appreciated. Agreed that signage designs only with symbols and arrows can work confusing. I believe symbols & icons have a be strenghten with native and English text.
About the color I agree with you that black signage with white lettering works good in a visual crowed environment.
33.
Federica
October 13th, 2008
Hi Sander,
My name is Federica.I’m contacting you because I need some important information that can help me for my thesis.
I’m examining some projects of communication / system of wayfinding and pictograms/icons of parks, and signage system in general.
Do you Know some examples that can help me? Federica
34.
Sander Baumann

October 14th, 2008
Hi Federica - Thank you for your interest. I will be glad to help you in any way I can. I will send you a email. Thanks again.
35.
Anne Stewart
October 14th, 2008
Hi Sander!
Great article. Just wanted you to know that I talked about in on my print design blog, here: http://www.hotcards.com/blog/2/284.html
36.
Sander Baumann

October 15th, 2008
Hi Anne Stewart - Thanks very much for the mention in your article! Very appreciated and good readings.
37.
Andrea Bianchi
October 15th, 2008
Great posting!
Your post is perfectly aligned with the type of research we are doing on interfaces and interaction design, so one of our writers added a link to your post on our blog (http://alsoplantsfly.com).
I hope I’ll see more of this kind of postings: it was refreshing! Thanks again
38.
Sander Baumann

October 15th, 2008
Hi Andrea Bianchi - Thanks very much for putting up the article at your blog. Much appreciated.
39.
pelin ece
October 17th, 2008
thank you cris
40.
AJ
October 21st, 2008
Hello.
I just want to say that you made a typo mistake there.
Malaysia’s KLCC airport. it should be Malaysia’s KLIA airport.
By the way, Nice collection!
41.
Sander Baumann

October 21st, 2008
Hi AJ - Heads up for the typo, I corrected it in the article. Thanks for your comment!
42.
Terry
October 26th, 2008
Hi,
I’m doing a project on wayfinding of the vancouver airport. By any chance do you know who designed the way finding system?
43.
Sander Baumann

October 26th, 2008
Hi Terry - I’ve searched Google for the YVR wayfinding design and signage system and have come up with the following resources.
Wayfinding design by Bart Sciana, see this link for more information.
Signage software system by Omnivex, see this link for more information.
Hope this information will be of any help to you.
44.
Terry
October 29th, 2008
Thank You, Sander!
45.
design masters
December 2nd, 2008
Varied but slightly color transitioned signs in airports are ideal so people can determine which way will they go and will not miss the flight. thanks for the post!
46.
kange kahnge raymond
December 4th, 2008
hi Mr. Baumann,
I just stumbled on this site - and am glad i did.it’s so refreshing going through your piece on airport signage. i am a graduate student of graphic design working on developing pictograms for wayfinding signage in Nigerian hospitals. I am a typical ‘typophile’ with a strong ‘helvetica’indoctrination. my lecturer told me years ago; “if everything else won’t work, use helvetica”! (good as it looks, i think the helvetica is overused!)My exposure to type is limmited to textbook knowledge but i know enough about using a sans type for my project! i have fallen in love with ‘calibri’(bold), which is
close in semblance to the first picture in your article. I am tempted to say so much…i look forward to more write-ups on signage, i’ll glean quite a lot. Thank you
47.
Sander Baumann

December 5th, 2008
Welcome kange kahnge raymond - thanks for your comment, appreciated! If you want to share your project for signs in a Nigerian Hospital I am more than happy to combine them in a post here at DWP. If you are interested please send contact me. What typefaces are you using for your hospital signage project?
About using Helvetica is said alot, personally I find Helvetica not suitable for signage anymore, there are many signage typeface available. I always say if everything else won’t work use Akidenz Grotesk, a typeface that has a Helvetica look & feel but is totally different. Try it and you will see the difference. Thanks again.
48.
OGUNLADE OLUSEGUN ABIOLA
December 15th, 2008
Hi Mr Sander,i just got a challenge that “it is better 2give than 2recieve.”I had always come 2search the web whenever I need any information,but now,I just made-up my mind to join the crew of information givers.Anyway,I am a student of ARCHITECTURE,OOU,Ibogun campus,Ogun State and my thesis is going 2b on airport design therefore,sincere appreciate all that made possible,all the information in this page.Thanx
49.
Katelyn
January 17th, 2009
As a student trying to enter Graphic Design for college, I am writing an essay on Airport Signage. This was VERY helpful! Thank you so much and GREAT article!
50.
tulsa signs
February 27th, 2009
The main reason that white letters on dark backgrounds read well is the white tends to glow slightly to the eye outside of the actual shape of the letter.
This makes the letter appear slightly larger that they actually are.
The converse is also true of a white background with a dark letter.
The white slightly encroaches onto the black, making the letter appear slightly smaller than they are.
51.
Collette
March 13th, 2009
excellent! Currently researching airport wayfinding for work, this really helped!
52.
Nuprata
June 4th, 2009
Excellent article, very well put and research.
I’m from Jakarta, and at a glance, the signage design of Schiphol reminds me of Jakarta’s Airport, Soekarno-Hatta (CGK). It shared the yellow bright as background and black typefaces / symbols. Unfortunately the similarity ends there, as the design in CGK is not that good, even on the new Terminal 3.
Please see it for yourself at:
http://en.wikipedia.org/wiki/Soekarno-Hatta_International_Airport
http://www.jakartaairportonline.com/photo-gallery Cheers!
53.
Arlene
June 14th, 2009
I am looking for recommendations for high-quality airport signage fabricators in the U.S.(California, if possible).
54.
Umoren Johnah
June 29th, 2009
request for desing proposal for complete airport signage
55.