designworkplan


Font Series: Rotis is everywhere

by Sander Baumann. Average Reading Time: about 4 minutes.

Otl Aicher one of the lead­ing Ger­man graphic design­ers devel­oped in 1988 the type­face Rotis, named after the town Olt Aicher lived in. With Rotis he tried to cre­ate to max­i­mum leg­i­bilty face with a high x-height. Avail­able in four font fam­i­lies from sans to serif, Rotis type­face can be found every­where around you. Unfor­tu­nally Olt Aicher died in a traf­fic acci­dent in 1991. Lino­type cur­rently owns the Rotis Font Fam­ily, where all of the font vari­antions can be bought.

Rotis® gives an impres­sion of both strength and gen­eros­ity and all four ver­sions can be used inter­change­ably with one another. Rotis® is suit­able for book/text, documentation/business reports, busi­ness cor­re­spon­dence, mag­a­zines, news­pa­pers, posters, adver­ti­ments, mul­ti­me­dia, cor­po­rate design. from Lino­type

Dur­ing my hol­i­day in the beau­ti­ful Ger­man Steiger­wald (near Nürn­berg and Bam­berg) I came across the Rotis Font Fam­ily quite often, this is a photo show­case col­lec­tion of the Font Familiy Rotis Sans.

A book about photography

Rotis Sans is everywhere
This is where I first spot­ted Rotis, dur­ing a visit at the book­store and came to the idea to putting this post together. As you can see, Rotis works well for leg­i­bil­ity and design.

Street Signs

Rotis Sans is everywhere
We were walk­ing down the streets where I took this photo of a small bill­board, The font fam­ily Rotis has enough detail to show at large points. Good read­able from a distance.

Cafe Sig­nage

Rotis Sans is everywhere
Sit­ting down for a espresso where I saw this acrylic name­plate, clearly the usage of the not­i­ca­ble ´e´ of Rotis. A good color usage as where the brick will look dark from a dis­tance the off-white let­ter­ing will stand out.

1000 Jahre Bamberg

Rotis Sans is everywhere
Dur­ing the cel­e­bra­tion of 1000 years of the city Bam­berg var­i­ous infor­ma­tion sign­posts has been put up in the city (now only avail­able in the Church), a clear usage of font Rotis.

Museum Nürn­berg

Rotis Sans is everywhere
We went to var­i­ous museum in Nürn­berg, but this one got my atten­tion. The open­ing­hours and detailed infor­ma­tion folder about the museum was all cre­ated using Rotis.

Shop­ping

Rotis Sans is everywhere
My wife wanted to go shop­ping, so I sat down and read some mag­a­zines. Here I spot­ted Rotis in a Loreal print ad, see the payoff.

Escape route plan

Rotis Sans is everywhere
When walk­ing down a mayor city­hall I spot­ted this Escape sig­nage. All type is printed using Rotis font fam­ily, easy to read.

Book­store

Rotis Sans is everywhere
Going to a book­store in Ger­many is a plea­sure for all typophiles, you can rec­og­nize a font on almost every cover you see. I spot­ted the Rotis on the cover of this book.

Door Sig­nage

Rotis Sans is everywhere
A small sig­nage for a local com­pany called Temme uses Rotis on their door sig­nage, a bold ver­sions and a reg­u­lar are dis­played in the design.

Museum Gerolzhofen

Rotis Sans is everywhere
When vis­it­ing the museum in the small city of Gerolzhofen you can find the open­ing­hours plate cre­ated using the font Rotis. With so many lines and text Rotis proves a clear legibilty.

Arte Caffe

Rotis Sans is everywhere
At the tourist guide shop I found this busi­ness card all designed using the type Rotis. Unfor­tu­nally we could not find the coffe shop, but I sure liked the design.

Kind of noodles

Rotis Sans is everywhere
At the gro­cery we bought some kind of noo­dles (Spät­zle), you can get this typ­i­cal Ger­man kind of noo­dle with many dishes. At the pack­age I spot­ted the Rotis, small printed but readable.

Rotling Wine

Rotis Sans is everywhere
With food you can drink wine, I bought this dry Franken white wine of 2007. The label was printed using the type Rotis. If you can find a bot­tle I can sug­gested it, tasted very good.

Steiger­wald walk

Rotis Sans is everywhere
The area we stayed was Steiger­wald, a great for­rest area and we went for many walks there. Our guide was a map of the area, with on the front­page a design using Rotis.

Shop­ping­bag

Rotis Sans is everywhere
At the local bak­ery we bought typ­i­cal Ger­man bread (really dark with good taste), we car­ried the bread in this paperbag, printed with the details of the bak­ery using Rotis.

Franken Brun­nen

Rotis Sans is everywhere
Water is good for every­body and Franken Brun­nen does it all the way, they use Rotis on almost every form of visual communication.

Avail­abil­ity of Font Fam­ily Rotis

Rotis Sans by Olt Aicher
The font pack­age is avail­able in four type fam­i­lies, via Linotype:

Per­son­ally I like Rotis Sans Serif Font Fam­ily (2nd on the list above) the best, it has a very dis­tinc­tive look and feel with a high leg­i­bilty for usage in many fields of visual communication.

More infor­ma­tion about Olt Aicher

There is much writ­ten about Olt Aicher who was not only a font designer but also a graphic designer who had a big part in design­ing the Münich Olympic Games in 1972.

  • Infor­ma­tion about Olt Aicher at Wikipedia.
  • Great arti­cle about Olt Aicher at Under­con­sid­er­a­tion.
  • Work from Olt Aicher at a huge flickr pool to be found here.
  • The graphic design work he cre­ated for the Münich Olympic Games at this web­site.
  • Other inter­est­ing and infor­ma­tive arti­cle about the type Rotis, here at manic.com.

So tell me..

Did you have your Rotis today?



40 comments on ‘Font Series: Rotis is everywhere’

  1. Design Bump

    Story on DesignBump.com…

    Your story was fea­tured in Design Bump! Here is the link to vote it up and pro­mote it: http://designbump.com/Typography/FF_Rotis_Sans_is_everywhere...

  2. FF Rotis Sans is everywhere…

    A photo show­case of FF Rotis Sans, a font cre­ated by Olt Aicher is to be found every­where around you… Did you have your Rotis today?…

  3. vot.eti.me

    FF Rotis Sans is everywhere…

    A photo show­case of Rotis Sans in the wild… Did you have your Rotis today?…

  4. Vincent

    ♥ for the font series!

    I wasn’t very fami­lair with FF Rotis. It has a unique­ness that is only suited for cer­tain busi­nesses and brands. The wine and L’Oréal aren’t that suited, in my opin­ion. The museum and café typog­ra­phy look good though.

    The Sans Serif looks pretty good, hm… I might pur­chase it for an upcom­ing project.

    Btw, you travel a lot?

  5. Reece Conrad

    I didn’t know much about Rotis either, but I really enjoyed the post. I can’t believe you spot­ted it in so many places. I really like the serif version.

  6. Sander Baumann

    He Vin­cent — Thanks for your com­ment. I totally agree with you that Rotis is a museum sort of type. ff Rotis Sans & Serif is much used in sig­nage & wayfind­ing sys­tems, because of it’s high x-height Rotis is a type­face with a high leg­i­bil­ity. Let me know about your upcom­ming project, very inter­ested in your design. Thanks again for your com­ment, appreciated.

    Hi Reece Con­rad — Thanks very much for your visit & com­ment on Rotis is in the wild. I took the pho­tos dur­ing my hol­i­day ear­lier this year in Ger­many and almost every­day I spot­ted a design using ff Rotis. Curi­ous to know if you spot­ted Rotis any­where around you since this post. Let me know, I’m interested.

  7. Vincent

    @Sander:
    I’ll let you know soon.

  8. James

    I used to use Rotis a lot in the late 90’s. Sur­prised to see it mak­ing a come back. A nice vari­a­tion is Rotis Semi-Serif. For those who can’t com­mit! :-)

  9. Chris

    Hey, Gerolzhofen is really really close to where I live. Need to pay atten­tion to the typo next time XD.

  10. […] Visit Source. […]

  11. Sander Baumann

    Hi James — Thanks for your com­ment, appre­ci­ated! I believe ff Rotis has a times­less look & feel, espe­cially for sig­nage projects. I’ve came across this type­face in Hos­pi­tal, office, museum and pub­lic build­ings sig­nage & wayfind­ing systems.

    Hi Chris — All pho­tos where taken in the area around Ger­lozhofen, love the envi­ron­ment over there. Thanks for your com­ment, maby see you there sometime.

  12. G F Mueden

    Oh, I like it !! Am at the mar­gin, read a news­pa­per only in very good light. This is leg­i­ble and has a nice style as well. Tank you for dis­play­ing it so well.
    ===gm===

  13. G F Mueden

    OH Oh Maybe not when it comes to the dig­its. The descen­der on the nine has been curled around and back up agian, giv­ing the six, eight and nine round tops,and round bot­tons and look­ing quite sim­i­lar. That is a NO NO for my eyes.
    ===gm===

  14. Sander Baumann

    G F Mue­den — Thanks for your insight, as said above ff Rotis is a very leg­i­ble type­face and the dig­its comes with the pack­age, sorry to hear the dig­its are not work­ing out for you. Good luck and thank you for com­ment­ing about the leg­i­b­lity of ff Rotis.

  15. pree

    Man­ches­ter Met­ro­pol­i­tan Uni­ver­sity art and design build­ing use it in their sig­nage and print work (i think).…..Chatham build­ing in particular.

  16. Kirsty

    I love Rotis too! first became aware of it when Peter Sav­ille used it for a Fac­tory Records logo.

  17. MP

    Vivid write up on a lovely type­face. Upon review­ing some of the col­lat­eral I took from the Bam­berger Dom, it con­tains Rotis. It’s funny to see the city I spent the last two weeks in being used in a typog­ra­phy arti­cle. Small world.

    MP

  18. […] A photo show­case of FF Rotis Sans, a font cre­ated by Olt Aicher is to be found every­where around you… Did you have your Rotis today? View source […]

  19. Sander Baumann

    Hi pree — Thanks for shar­ing, I found a image of the entrance where Rotis Serif is used. Good catch! Love to see more pho­tos of the Man­ches­ter Met­ro­pol­i­tan Uni­ver­sity sig­nage from if any one has. Thanks!

    Rotis Serif

    Hi Kirsty — Thanks for the men­tion, I found this image related to the Fac­tory Records and Rotis Sans use. I could not find the logo, maby you can share a photo of the logo with us. Thanks!

    rotis sans

    Hi MP — Fab­u­lous! Thanks for check­ing the Bam­berger Dom and that the sign is still there, highly appre­ci­ated. Enjoy your stay in Bam­berg. Good luck.

  20. inspirationbit

    I too love these font series of yours. Keep them com­ing, please. And I really like your pho­tos, espe­cially all those dif­fer­ent angles you’re tak­ing them from.

  21. Sander Baumann

    Thanks Vivien (Inspi­ra­tionbit) — for your com­ment, appre­ci­ated. I like look­ing at type from dif­fer­ent angles, the same as you are walk­ing by an object, you hardly take a direct look at some­thing. Thanks again for your com­ment, good luck with inspi­ra­tionbit, love the new design!

  22. Eivind

    It’s amaz­ing some­times when you look for a spe­cific font, it’s everywhere!

    My uni­ver­sity uses Rotis Semi Serif for their logo­type and signage.

  23. Sander Baumann

    Hi Eivind — Thanks for your com­ment, nice to see that the Uni­ver­sity of the Sun­shine Coast also uses Rotis Serif. Found the build­ing on Flickr, fab­u­lous archi­tec­ture, must be a plea­sure to study there. This is the best image I could find of the front where Rotis Sans is seen.

    University of the Sunshine Coast

  24. […] FF Rotis is Every­where — Awe­some “font-series” by designworkplan.com again, this time FF Rotis is cap­tured on photo. […]

  25. Stephen Coles

    If I’m not mis­taken, Rotis has no “FF” pre­fix. Erik Spiek­er­mann would be appalled to find that it was a Font­Font. It’s one of his least favorite typefaces.

  26. Sander Baumann

    Hi Stephen Coles — Thanks very much for com­ment­ing, appre­ci­ated! I’m sorry if the infor­ma­tion FF is wrong, at Lino­type I have encoun­tered this page with the text header Rotis Font Fam­ily, there­fore I assumed it was FF Rotis. Thanks again for the mention.

  27. zabox.net

    Font Series: Rotis is everywhere…

    A photo show­case of font Rotis spot­ted in the wild, seen in many dif­fer­ent faces of visual com­mu­ni­ca­tion. Check the post and tell me… Did you have your Rotis today?…

  28. Vincent

    Grow­ing pop­u­lar­ity. All good!

  29. The Creativity Wall

    Typog­ra­phy — Font Rotis is Everywhere…

    Pop­u­lar­ity: unranked [?]

    .…..

  30. Cone

    I first came in touch with Rotis at Sin­ga­pore where its used for street signage.

    I went on to love the type­face, specif­i­cally Rotis Semi Serif, which I also went on to set my the­sis in.

  31. Sander Baumann

    Hi Cone — Inter­est­ing that Rotis is used in street sig­nage in Sin­ga­pore, I won­der who made this deci­sion in the street sig­nage design. Found this image at flickr, thanks for shar­ing your thoughts. Appre­ci­ated! Great blog btw, subscribed.

  32. James Kurtz III

    Rotis is one of my all-time favorites. I used it for some pack­ag­ing I did for Hoover vac­u­ums (you can see it in my work examples).

  33. Jon Williams

    I love this type­face. I think I will need to use it more often. Thanks.

  34. Camryn

    As a trav­eler, I’ve always con­sid­ered an abun­dance of Rotis to be a strong indi­ca­tor that I’m prob­a­bly some­where in North­ern Europe… either Ger­many or not far from it.

  35. Josef Go-Oco

    I was first intrigued by Rotis when I saw a good-looking semi-serif type in a ger­man (unsur­pris­ingly!) com­pany. I asked around and they said it was Rotis. I imme­di­ately fell in love with its dis­tinct ‘e’ and ‘c’. I also see it around often in posters, and espe­cially in a book my friend just bought: a com­pi­la­tion of ques­tions and answers from askphilosophers.org: “I am, there­fore I think” (they also used Mrs Eaves).
    Any­way, great post! I’ll be read­ing more from you. :)

  36. […] on a photo-blog tour of two fonts in the wild. Start with FF Meta is everywhere,and fin­ish off with Rotis is every­where. FF Meta® is a won­der­ful type­face designed by Erik Spiek­er­mann, the font fam­ily was released […]

  37. fluxion23

    New design: “Aicher”…

    For a few years now, I have been count­ing Otl Aicher’s rotis among my favorite type­faces, in par­tic­u­lar the thin sans-serif font. I had also been spelling it with an ini­tial cap­i­tal let­ter, but I broke that habit. As Wikipedia.…..

  38. Alex Dale

    Great arti­cle, about the work of one of my favourite design­ers. Otl is mis­spelled Olt a few times, though.

  39. Jack Bryce

    Re Rotis type­face: Uni­ver­sity of the Sun­shine Coast– iden­tity and sig­nage designed by Minale Bryce Design Strategy

  40. A German

    These are not Spät­zle! ;)

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