Comments on: Book review: Identity 2.0

By: Ishraq Dhaly

Ishraq Dhaly — Sun, 31 May 2009 04:58:57 +0000

I want to get a copy of this book but how do I get it here in Bangladesh?

By: links for 2008-12-19 | BlueWave Media - BlueWave Media Cafe

links for 2008-12-19 | BlueWave Media - BlueWave Media Cafe — Wed, 07 Jan 2009 12:58:46 +0000

[…] Identity 2.0 About design, branding and visual communication In 2000 Total Design changed their name to Total Identity because that is what they stand for. Now they have published a book named ‘identity 2.0’ as follow-up title of the (sold out) book Total design. (tags: branding web2.0 identity book internet design) […]

By: fabrikade's blog :: Design and T-shirt Links from 2008-12-18 to 2008-12-21 : fabrikade, wear.i.am - t-shirts, polos, iPod sleeves, pouches, bags, accessories and toys

Mon, 22 Dec 2008 10:36:47 +0000

[…] Book review: Identity 2.0. This is not only a book about showcasing work Total Identity made, it is a book about identity in its broad perspective. […]

By: Sander Baumann

Sander Baumann — Sun, 21 Dec 2008 08:34:20 +0000

Thanks David - for your comment, Great to realize readers want to know if I would recommend this book or not. Happy holidays to you and your family. Sander

Thank you Hartmut - for your comment and kind words, very appreciated! Have a wonderful Christmas & a happy New Year for you and your family, see you next year! Sander

Hi Rob Chant - Thanks for your comment! Happy holidays to you and your family. Sander

By: Rob Chant

Rob Chant — Sat, 20 Dec 2008 16:02:01 +0000

Well, you’ve made me want the book, so that’s a very successful review! I used to buy a lot of design books, and this would be a good place to start getting back into that scene.

By: Hartmut

Hartmut — Fri, 19 Dec 2008 13:29:36 +0000

Looks very interesting. I will certainly get it for our office. Great post by the way, I for one am o.k. with the openness and feel it allows for a less objective experience for the reader, more of a report. Your blog is amazing and I return often for a few minutes break from work.
Have a great Christmas and New Year Sander

cheers,
Hartmut

By: David Airey

David Airey — Thu, 18 Dec 2008 22:40:45 +0000

Hi Sander,

I’m glad you added your response to Frank’s comment, because I too, was left wondering if you recommended the book or not.

Thanks very much for this insight. Looks like one I’ll be adding to my ‘to read’ list (as soon as I get through the seven or eight eagerly awaiting my attention).

Ciao for now.

By: Sander Baumann

Sander Baumann — Thu, 18 Dec 2008 11:33:49 +0000

Thanks Frank - for your sharp interpretation.

I found Identity 2.0 a very interesting read because of its inset on branding, design & visual communication. The articles are written by key figures from the network of Total Identity, making this book a great reference guide on how identity works and how to use the information in your own daily activities. What intrigues me is the openness of the information and insights on the work Total Identity has achieved in the past & ideas for the future. I enjoy reading the interpretation Total Identity has on design philosophy. The cases & essays are spread though out the book and give a insight on the approach on client cases.

Overall if you are into design, branding, visual communication and philosophy taking your designs to a higher level, this is the book for you!

Thanks again for your comment, appreciated!

By: Frank

Frank — Thu, 18 Dec 2008 09:28:36 +0000

Hi Sander,

Some positive critics:

You present this blog post as a review, but I miss your own opinion on this book. Now it looks more like a description of the book.
Thereby, it has a loose end. Maybe you can add a ‘conclusion’, insert your own opinion and explain why the reader should buy it or not.

Your style of photography reminds me of my own (dutch) reviews here and here.

By: Sander Baumann

Sander Baumann — Thu, 18 Dec 2008 08:50:30 +0000

Thanks Graham Smith - for your kind words! Highly appreciated! I enjoy reading your blog imjustcreative! I am uncertain if the book becomes available via Amazon, but at BIS publishers webshop you are able to pay with paypal. Happy holidays to you and your family.