SEGD will intro­duce itself in Ams­ter­dam, Berlin, Lis­bon, and Lon­don dur­ing the 2011 SEGD Euro­pean Tour Octo­ber 12–19. Fol­low­ing our suc­cess­ful Mind­ing the Gap sym­po­sium in Lon­don last year, the tour is designed to expand SEGD’s inter­na­tional com­mu­nity, increase aware­ness of SEGD, cre­ate alliances with Euro­pean design orga­ni­za­tions, and pro­mote cross-disciplinary and cross-cultural exchange.

SEGD (Soci­ety for Envi­ron­men­tal Graphic Design)

SEGD is an global com­mu­nity of peo­ple work­ing in the field of wayfind­ing, graphic design, sig­nage, inte­rior / design and com­mu­ni­ca­tion for the build envi­ron­ment. The mem­bers of the orga­ni­za­tion are con­sul­tants, design­ers, idea mak­ers and man­u­fac­tures who are work­ing together and shar­ing their knowledge.

The Euro­pean Tour will be marked as intro­duc­tion for the SEGD and how this unique com­bi­na­tion of mem­bers drive exper­tise and inspi­ra­tion in an inter­na­tional net­work. Join one of the events in the Euro­pean Tour to inter­act and learn more about the SEGD.

To clar­ify SEGD favors the use of envi­ron­men­tally friendly prod­ucts and processes but is not an envi­ron­men­tal organization.

Euro­pean motivation

“Our Mind­ing the Gap sym­po­sium in Sep­tem­ber 2010 was a great suc­cess and we saw the value in engag­ing peo­ple in what SEGD is about,” says Alex Wood, prin­ci­pal of Holmes Wood (Lon­don) and chair of the SEGD Board of Direc­tors’ Inter­na­tional Expan­sion Com­mit­tee. “We believe that Euro­pean design­ers can ben­e­fit from the resources and knowl­edge base SEGD pro­vides and, at the same time, SEGD’s mem­bers from other parts of the world can learn from their Euro­pean counterparts.”

“We are all enriched when we share our sto­ries and our expe­ri­ences. No doubt the SEGD com­mu­nity will be strength­ened as we bet­ter under­stand the diver­sity of approaches and philoso­phies found in Europe,” says David Gib­son, FSEGD, man­ag­ing direc­tor of Two Twelve (New York) and a past SEGD pres­i­dent. Gib­son and Wood are co-chairs of the Euro­pean Tour.

Euro­pean cities

In each city, SEGD is part­ner­ing with design­ers and national and local design orga­ni­za­tions. Local guest speak­ers will present cur­rent projects while Wood and Gib­son will intro­duce atten­dees to envi­ron­men­tal graphic design, SEGD, and the SEGD Design Awards, and encour­age dia­logue between SEGD and the local design communities.

Euro­pean Tour kick­off in Amsterdam

The SEGD Euro­pean Tour starts on Wednes­day Octo­ber 12 in Ams­ter­dam. The Ams­ter­dam event will be held at the Asso­ci­a­tion of Dutch Design­ers (BNO) and starts at 5:30 pm. This event includes speak­ers David Gib­son from TwoTwelve US, Alexan­dra Wood from Holmes-Wood UK and Frans Bev­ers from OPERA Ams­ter­dam. From var­i­ous points of ref­er­ence the speak­ers will talk about wayfind­ing, design, inter­na­tional col­lab­o­ra­tion, exhi­bi­tion design and how cross-cultural com­mu­ni­ca­tions can ben­e­fit the Dutch design scene.

The Ams­ter­dam event is sup­ported by Avery Den­ni­son “Ideas are every­where, just wait­ing to be discovered”.

The Ams­ter­dam event holds lim­ited places avail­able, if you want to join this inspir­ing event please reg­is­ter by send­ing an email to gert@bno.nl

For more infor­ma­tion about the event in Ams­ter­dam, please visit BNO web­site.

For more infor­ma­tion about the SEGD Euro­pean Tour, visit the SEGD website.

SEGD mem­bers Sander Bau­mann (design­work­plan, Ams­ter­dam), Elise de Jong (Waysign­ing LLC, New York and Ams­ter­dam), and Nuño Gus­mao (P-06 Ate­lier, Lis­bon) are help­ing coor­di­nate the events.

SEGD Wel­comes you!

We hope to see you at one of these events and get intro­duced in one of the largest net­works in the industry!