- Topic: Design
- Tags: Design, store
- Publish date: September 5th, 2008
- By: Sander Baumann
- Comments: {16 appreciated comments, please join and share your thoughts.}
A Brand that moves you…
A Shopping experience that urges you to buy and buy more… Every retail company & marketing departments dream. But how to create a shop that sells? Recently I’ve visited a PUMA Factory outlet store and it happend to me, but I was badly influcenced by these two factors. One: I was on a holiday with the right mood and enough time on my hands. Two: It was a factory outlet store, meaing everything half price! It will be difficult to look at the experience without these two factors, but here we go:
The PUMA Shopping Experience
We drove up to the factory outlet surrounded by the beautiful German landscape, as we arrived at the factory I noticed a large signspost with LED Boxed letters with logo PUMA. The sign was designed using PUMAs color scheme: White & Red, placed in proportion to the environmental surroundings like the building and landscape.
Welcome Signage
After parking the car we entered circulair stairs up to the second floor, a simple yet very effective wayfinding system guided us the way. The signage was fabricated with two glass acrylic plates, printed with text and arrows in white & red and mounted with stainless steel spacers. Other signage like toilet and fitting room where also manufactured in the same way.
Wayfinding system
We entered the shop and found ourselfs in a PUMA brand experience. Everywhere I looked I saw beautiful crafted signs, nameplates or LED Boxed logos of PUMA and everything has been created and design with detail. The Red plates with White lettering proved to be a ideal way to indicate products in this overwelming visual surrounding. The combination of color and placement allows you to quickly find the products you are interested in. The added logos as detail in curtains, pilars, chairs and fitting room completed the overall shopping experience. We went home with too many items bought, but this was mainly because of the two factors mentioned above.
Store Design
Even though the store seems to be full of boxes and cloths, it had a clear waltktrough and large fitting areas. This enchances the shopping experience. I believe large fitting rooms are one of the overlooked spaces in a store, when having a large fitting room you will feel more comfortable trying on the products you have selected and therefore I believe with larger fitting rooms you will buy more. The clear lettering placed in capitals on a strong contrast will make the signage stand out in a overwelming visual surroundings. The fine added logo detail will enhances your shopping experience.
Conclusion
This shopping experience appeals to design likewise people and in my case: A beatiful designed shop lets you buy more items. This was a fun shopping experience.
Do you care to share your (design) shopping experience, please leave a comment in the fields below. Thank you.
- 56 Free Arrow Symbols & Icons
- Showcase: Airport Signage & Wayfinding design
- Dutch government introduces custom corporate typeface
- Font Series: FF Meta is everywhere
Thanks for your visit, if you enjoy DWP please subscribe to the DWP RSS Feed. Thank you.
- Inspiration: Design Magazines and blogs from The Netherlands
- [Review] The Smashing Book
- Happy holidays, comment for water
- Typography for your iPhone & iPod touch
- Seminar review: Sign09 Vienna
- SignSphere: Inspirational design
- Will iPhone apps change the future of city wayfinding?
- I’m back with a huge load of photos!
- Free tool: Symbol Signs collection
- Book review: The Wayfinding Handbook
- Typography: Citroën rebrand with custom corporate typeface
- SignSphere: Creative launch roundup
- Font Series: Arial is everywhere
- Outstanding examples of architectural signage
- Signage & Wayfinding blogs
© 2008 - 2010 - Sander Baumann - All Rights Reserved. Read about me for more information.
16 Responses to “A Brand that moves you…”
Fubiz
September 6th, 2008
Beautiful pictures!
1.
Vince
September 6th, 2008
Sounds and looks like a nice experience at PUMA. The shop in Amsterdam is also pretty minimalistic and inspirational.
2.
Sander Baumann
September 6th, 2008
Hi Fubiz, welcome here. Thank you for your comment.
He Vince, bedoel je die winkel op de Leidsestraat? Hmm. snel even langs om wat foto’s te maken. Dank voor je reactie.
3.
Sander Spek
September 8th, 2008
Ha, very nice overview again!
*Nag mode* (since this blog is also about typography, I think I can): an ellipsis consists of three dots, not two. There’s even a special HTML-character: …
4.
Sander Baumann
September 9th, 2008
He Sander - You are completely right! That I missed that… Thank you for your comment, highly appreciated.
Here is a wikipedia article about ellipsis.
5.
Lucinda - eightyone design
September 9th, 2008
Awesome shop - very well designed! So much attention is now paid to shop fitting. I’m not sure if they are international, but I love Jack Wills and Fat Face stores.
6.
Sander Baumann
September 9th, 2008
Hi Lucinda - I haven’t heard of Jack Wills or Fat Face. At their websites I could not find any shots of the stores, but I love to see some photos of the mentioned shops. Thank you for your response, appreciated.
7.
Vince
September 11th, 2008
@Sander:
Yep, die bedoel ik. Heilige weg is het eigenlijk geloof ik.
8.
Lucinda - eightyone design
September 16th, 2008
I can’t seem to find any pics on the net of Fat Face or Jack Wills stores either! Next time I’m in one I’ll take some sneaky pics!
9.
Hartmut
October 1st, 2008
Hi Sanders, love the article and pix. Just came across your blog and love it. The exterior monument sign for puma seems ill proportioned, no white space around puma logo seems bulky, I bet this was farmed out to some design build guys, does not share the sophistication and minimalist feel of the inside.
10.
Sander Baumann
October 1st, 2008
Hi Hartmut - Thanks for your comment! I totally agree with you on the whitespace around the logo. It doesn’t really draw attention. Great portfolio you have at your company. Thanks again for your comment, appreciated.
11.
Poster Printing | PrintPlace.com
December 10th, 2008
Here in the U.S., I like the Nike outlet stores – same concept as the Puma store, but with a more industrial look – concrete floors, gray signs with orange lettering and the famous swoosh everywhere you look. The orange shoe boxes stacked on gray shelves does a good job of incorporating the product into the design. I get postcards with coupons on them from my local Nike outlet, and the orange and gray scheme is always continued on with these direct mail pieces. It definitely pulls the brand together, from home to store.
12.
Sander Baumann
December 11th, 2008
Thanks Poster Printing | PrintPlace.com - for sharing your findings. I like the Nike stores in Holland aswel, I believe they have the same branding element as described in your comment. The importance of visual communication, branding and signage are factors Nike & Puma know how to handle with and they increase the brand experience in every way they communicate. Thanks again for your comment.
13.
Anchan
July 14th, 2009
Strong identity colour, clear cut graphic symbol - good sample for outlet store design, I saw one in Neunburg last 6-7 yr ago still nice and modern ones.
I like your blog very much and never found anyone who has focus on environmental graphic, I’ll try to collect what I’ve seen in Thailand and exchange with you.
14.
Sander Baumann
July 14th, 2009
Thank you Anchan - for your comment and kind words about my blog, very appreciated. Great work from your portfolio, looking forward to your photos from Thailand.
15.