A Shop­ping expe­ri­ence that urges you to buy and buy more… Every retail com­pany & mar­ket­ing depart­ments dream. But how to cre­ate a shop that sells? Recently I’ve vis­ited a PUMA Fac­tory out­let store and it hap­pend to me, but I was badly influ­cenced by these two fac­tors. One: I was on a hol­i­day with the right mood and enough time on my hands. Two: It was a fac­tory out­let store, meaing every­thing half price! It will be dif­fi­cult to look at the expe­ri­ence with­out these two fac­tors, but here we go:

The PUMA Shop­ping Experience

We drove up to the fac­tory out­let sur­rounded by the beau­ti­ful Ger­man land­scape, as we arrived at the fac­tory I noticed a large sign­spost with LED Boxed let­ters with logo PUMA. The sign was designed using PUMAs color scheme: White & Red, placed in pro­por­tion to the envi­ron­men­tal sur­round­ings like the build­ing and landscape.

Wel­come Signage

After park­ing the car we entered cir­cu­lair stairs up to the sec­ond floor, a sim­ple yet very effec­tive wayfind­ing sys­tem guided us the way. The sig­nage was fab­ri­cated with two glass acrylic plates, printed with text and arrows in white & red and mounted with stain­less steel spac­ers. Other sig­nage like toi­let and fit­ting room where also man­u­fac­tured in the same way.

Wayfind­ing system

We entered the shop and found our­selfs in a PUMA brand expe­ri­ence. Every­where I looked I saw beau­ti­ful crafted signs, name­plates or LED Boxed logos of PUMA and every­thing has been cre­ated and design with detail. The Red plates with White let­ter­ing proved to be a ideal way to indi­cate prod­ucts in this over­welm­ing visual sur­round­ing. The com­bi­na­tion of color and place­ment allows you to quickly find the prod­ucts you are inter­ested in. The added logos as detail in cur­tains, pilars, chairs and fit­ting room com­pleted the over­all shop­ping expe­ri­ence. We went home with too many items bought, but this was mainly because of the two fac­tors men­tioned above.

Store Design

Even though the store seems to be full of boxes and cloths, it had a clear waltk­trough and large fit­ting areas. This enchances the shop­ping expe­ri­ence. I believe large fit­ting rooms are one of the over­looked spaces in a store, when hav­ing a large fit­ting room you will feel more com­fort­able try­ing on the prod­ucts you have selected and there­fore I believe with larger fit­ting rooms you will buy more. The clear let­ter­ing placed in cap­i­tals on a strong con­trast will make the sig­nage stand out in a over­welm­ing visual sur­round­ings. The fine added logo detail will enhances your shop­ping experience.

Con­clu­sion

This shop­ping expe­ri­ence appeals to design like­wise peo­ple and in my case: A beat­i­ful designed shop lets you buy more items. This was a fun shop­ping experience.

Do you care to share your (design) shop­ping expe­ri­ence, please leave a com­ment in the fields below. Thank you.