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Design: Metal pylon signage

by Sander Baumann. Average Reading Time: about 3 minutes.

How to design an archi­tec­tural metal pylon sign? Last year my com­pany Bau­mannSign we cre­ated a large metal pylon sig­nage in front of an cor­po­rate build­ing in Ams­ter­dam, The Nether­lands. This arti­cle will give you an insight on how the pylon was designed, build and man­u­fa­tured. Please let me know your find­ings on the final results.

Detail metal pylon signage

metal pylon signage
The orig­i­nal brief from the client/architect was to cre­ate a archi­tec­tural pylon which will draw attrac­tion in a cor­po­rate way, to have a direc­tional func­tion and space for var­i­ous logos and of text. In a short meet­ing we all agreed on the mate­ri­als; metal and the design brief was cre­ated as following:

  • Metal (raw) materials
  • Illu­mini­ated Signs
  • Full color usage of logo
  • Clear direc­tion to the office build­ings and street­names should be on the signs
  • Cor­po­rate design
  • Accesable from both sides
  • Read­able from a distance

First sketches

design sktech metal pylon signage
For all my design work I use Adobe Illus­tra­tor CS3, I have worked with Illus­tra­tor since ver­sion 8 and it allows me to quickly cre­ate results in 2D and 3D. Within the first series of draw­ings var­i­ous vari­a­tions of a pen­cil were made because of the main rental com­pany in these office build­ings is Sta­ples. Soon we dis­coverd that pen­cils (or parts of them) where not work­ing as a sig­nage land­mark. After cre­at­ing sev­eral more designs the image as shown above became the final design. From there on I started work­ing on the build of the metal plyon design with the fol­low­ing demands:

  • The con­crete foun­data­tion may not be visible
  • The elec­tric­ity should be con­nected from the ground and not visible
  • Illu­mi­nated ele­ments should be eas­ily replaced and should have a high pre­for­mance lighting
  • Stain­less steel parts from the land­mark should be eas­ily replaced with damage
  • Strong steel cas­ing and vandal-resistant

The Build

build pylon signage
From sev­eral 3D angles the pylon sig­nage was drawn and the inter­nal ele­ments were designed, I have had close con­tact with the client/architect and con­struc­tor to enhance all fea­tures and make no or litte design changes from the final design. After all details and the steel cas­ing was drawn, every­thing was send to a con­struc­tion inge­nieur party to check if my cal­cu­la­tions are accord­ing stan­dards. When every­thing was approved and the plac­ing request was granted  from the com­mune, the build could be started. For all visual metal ele­ments we used the mate­r­ial metal Stain­less Steel Aisi 316 K320. In inside steel cas­ing was made of square pipelines welled together and pow­der coated to reduce cor­ro­sion on the sev­eral parts.

Illu­mi­nated signs

illuminated signs
The pylon sig­nage should be read­able from a dis­tance and the client requested to add the logo to the signs, this increases the rec­og­niz­abil­ity of the com­pa­nies in the office build­ings. To cre­ate a unique look and feel to the land­mark I added detail to the illu­mi­nated signs by a small stain­less steel square bor­der and let the plex­i­glas plate fall back a lit­tle, which will draw the atten­tion by the detail. In inside illu­mi­nated equip­ment con­sits of a sin­gle TL-element mounted at the top of the sign, packed in a U-shape ele­ment the light is directed down­wards. With a bend mirror-plexiglas the light is trans­ported towards the plex­i­glas plate, allow­ing a high reflect dif­fus (white) effect. By using these ele­ments not only you will get a high per­for­mance illu­mini­ated sign but also reduce the costs of using just one TL-element. We have used white satin opaal plex­i­glas plates for a non-reflecting surface.

Installing the Pylon Signage

installing build pylon signage
At the loca­tion where the land­mark was being placed a con­crete plate was placed with a dia­mater of 2 x 2 meters weigh­ing over 1600 KG. In this con­crete plate sev­eral steel bolds where mounted with a chem­i­cal brace. The land­mark was then placed onto the bolds using a lift­ing ele­ment placed on top of the land­mark. All the stones where placed back into posi­tion and the ground and the illu­mi­nated signs where placed into the fit­tings in the pylon.

Final results

final results of metal pylon signage
Our com­pany very much enjoyed this project and we would like to thank the archi­tect and all par­ties involved. Let me know what you think of this stain­less steel landmark?



14 comments on ‘Design: Metal pylon signage’

  1. Design Bump

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  4. Evan Meagher

    Very cool. Never would have thought about how that kind of sign would be designed and assem­bled. Good post!

  5. Jin

    Very inter­est­ing to read the ID side of a sig­nage design! I like the indus­trial look of it, and the stain­less steel com­ple­ments the clean look very well. Good job Sander.

  6. Rob Chant

    It looks great, although I’ve never really under­stood what ‘cor­po­rate design’ actu­ally means. I’ve always felt it’s just one of those things com­pa­nies like to say and pre­tend that it means something.

  7. Sander Baumann

    Hi Evan Meagher — Thanks for your com­ment, appreciated!

    Thanks Jin — for your com­ment, stain­less steel is one of my favourite met­als to work with. Glad to see you find the design indus­trial, this was the look my client wanted.

    Hi Rob Chant — thanks for your com­ment. In this case the pur­pose with cor­porte design is that the com­pa­nies in both build­ings can relate to the sig­nage and that the visual com­mu­ni­ca­tion works as an over­all identity.

  8. Rob Chant

    Yes, I get what you mean. I do know what ‘cor­po­rate design’ (and sim­i­lar phrases) mean really ;) . I just become frus­trated that these phrases are so often used as fillers, sub­sti­tut­ing for much more expres­sive possibilities.

    That’s in no way crit­i­cal of your sig­nage though — it’s remark­ably well exe­cuted in fact.

  9. m - phoenix web design

    I think it turned out look­ing great. A very good look­ing solution.

  10. Wong Wai How

    Good metal sign with dou­ble sided mes­sage. is this sign intended to pedes­trian or vehic­u­lar from your visual i think your sign is about 4m. is kind of very small if you int­eded it to be seen form your sign face is about 600X1500 and the arrow and the street name is a bit small. you have make the logo to big right. The sign struc­ture you use square hol­low mild steel kind of huge. if you wanted to slim down the struc­ture a uni­vesal bean is another choice. i did not see any cross brac­ing on your struc­ture. is it strong enough with strong wind and all the weather ele­memt. any­way to fur­ther reduce cor­ro­sion you should gla­vanised the struc­ture first then power coat or spray painted the struc­ture. for the stain­less steel u use stain­less steel 316 is a very good choice. any way i do not under­stand why you have make the plex­i­glass fall back from the frame. In my con­try i can­not do that because the rain water will stay on the stain­less steel frame and it will sip into and up at the back of the sign. the sign will turn dirty and moldy in no time. in my con­try to use plex­i­glass for out door sign is not a always good choice because it will turn yel­low and crack in no time. i am in malaysia and the weather is tropic with strong sunny day and rain always so plix­i­glass is not a good choice.

  11. Anne Stewart

    Cool! I just biked passed this the other day on my way to Ikea!

  12. joy

    This is in reposne to WOng’s com­ment.
    1) Pow­der coat­ing is much bet­ter than gal­vanis­ing
    2) Beams are less mechan­i­cally and struc­turally stronger than closed tubes. One way of reduc­ing the moment is to design the struc­ture with a hol­low pipe and then weld the ribs on.
    3) 316– is what they used for the stain­less steel.
    4) Water log­ging– Yes– you are right and this should not have been incor­po­rated into the design. Stain­less steel is NOT rust resis­tant and water will not only make the sign look dirty even­tu­ally water will cor­rode the vana­dium chrome coat­ing of the stain­less steel.
    5) Font heights and sizes are usu­ally dic­tated by the Com­pany. Design­ers can­not change it. Vis­i­bil­ity con­cerns are dif­fer­ent for high­ways and approach roads.
    I have run sign projects in every con­ti­nent in the world and each coun­try has unique feau­tures. Wong– in Malaysia– I was the one who installed the SCB new sign in KL ( circa 2002) .

  13. Robert Harper

    Beau­ti­ful design and lines. The mod­ern clean look is not seen much here in Florida.

  14. tom

    hi all, if i want to do the pylon sign which the mea­sure­ment is total height is 22′ and the width is 10′.
    the func­tion of this pylon sign is to show my pedes­trian to see the ten­ants inside the indus­trial area.
    could you please advise me which type of mate­ri­als that i should use is more economical!!

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