Dutch creative designer Sander Baumann founded designworkplan (Amsterdam) in 2007. Baumann studied music and started his career as an entrepreneur organizing music and art parties in Amsterdam. After his musical study, Baumann learned his creativity could also be applied to graphic design. Since 1995, he has worked for various signage companies and focused his work on creative thinking and bringing sence of place to environments. Over the past 15 years he has designed numerous wayfinding and signage projects, including Holland's largest shopping center, comprehensive city wayfinding, school signage and building identification.
In 2011, Baumann planned and coordinated the SEGD Conferences Join and Participate events including the Face2Face sessions designed to connect conference participants. He was also instrumental in planning the 2011 SEGD European Tour including an SEGD in Amsterdam.
Baumann is always on the quest of connecting people and thinks in a cross cultural communication way to innovate on information systems for human behaviour.