designworkplan

about sander baumann

Dutch creative designer Sander Baumann founded designworkplan (Amsterdam) in 2007. Baumann studied music and started his career as an entrepreneur organizing music and art parties in Amsterdam. After his musical study, Baumann learned his creativity could also be applied to graphic design. Since 1995, he has worked for various signage companies and focused his work on creative thinking and bringing sence of place to environments. Over the past 15 years he has designed numerous wayfinding and signage projects, including Holland's largest shopping center, comprehensive city wayfinding, school signage and building identification.

In 2011, Baumann planned and coordinated the SEGD Conferences Join and Participate events including the Face2Face sessions designed to connect conference participants. He was also instrumental in planning the 2011 SEGD European Tour including an SEGD in Amsterdam.

Baumann is always on the quest of connecting people and thinks in a cross cultural communication way to innovate on information systems for human behaviour.

sander baumann

Join and Participate

In 2011 Sander Baumann worked closely with the international organization SEGD for their annual event. He proposed an breakthrough concept for people to meet at conferences, through his Face2Face people had the opportunity to "Join and Participate" in events throughout the conference.

You can hear Sander Baumann speak at upcoming international conferences

wayfinding?

Structures in the build environment are interpreted and stored by the human memory. Distances, locations and time may be remembered diff erently than as they appear to be in reality. Wayfinding and information systems will guide people through a space and increases the awareness of a brand in relation to human perception.

design philosophy

  • 1. Do not make them think
    Create a comprehensive, clear information and communication system with concise messaging.
  • 2. Show only what is needed
    Only show the information what is relevant to the user, environment, location and / or navigation path.
  • 3. Remove excessive information
    Remove unnecessary elements to create a clear visual environment ahead.

notable work

Baumann designed many wayfinding and signage projects over the last 15 years. Latest projects include building identification for offices on the Amsterdam financial district Zuidas and comprehensive city wayfinding project in the city of Lelystad, both scheduled for 2011.

Get in touch with Sander Baumann and connect to make a difference.

join and participate segd 2011